FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / FINANCE AND BANKING / BAF3033 - MARKETING PRINCIPLES

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Controlling the basic marketing theory
2To analyze and interpret the current marketing practices
3In the information and knowledge age to integrate the changes with marketing technique and startegies.
4To gain scientific implementation process of marketing activities.
5To be aware of the importance of marketing in creating firm value.
 
Course Category
Course Category Percentage
Expertise /Field Courses
Communication and Management Skills Courses