FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / FINANCE AND BANKING / BAF4025 - MARKETING RESEARCH

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Contributing to market segmentation and target market selection while generating ideas to support product decisions.
2Supporting the development of the business's marketing approach.
3Contributing to the formation of pricing strategies.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses