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FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / FINANCE AND BANKING / BAF4035 - SERVICE MARKETING
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
The aim of this course is to introduce the fundamental concepts of service management and marketing. Topics such as the elements of the service marketing mix and the necessary actions service businesses should take regarding customer complaints and customer retention will be discussed.
Brief Content of the Course
The course content includes the concept of service, the current importance of the service sector, the classification of services, the analysis of service marketing components, product in service marketing, price in service marketing, distribution in service marketing, promotion in service marketing, personnel in service marketing, physical evidence in service marketing, process in service marketing, capacity and demand management in service marketing, customer in service marketing, service quality, and relationship marketing.
Prerequisites
No prerequisites
Course Objectives
Course Objectives
1
Recognition of the concept of service and service marketing
2
To learn and research affect and affected by environmental conditions to the activities of marketing services
3
Understanding of the importance of services today
4
Understanding and managing the service marketing mix
5
Learning the ways of customer complaints and customer retention in service businesses
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses