| 1 | To know the concept of service and the developments in the service sector. |
| 2 | To ensure that the student knows the basic differences regarding service marketing. |
| 3 | To ensure that they know the increasing importance of services in the country's economy. |
| 4 | To enable them to classify services. |
| 5 | Knowing the difference between services marketing and goods marketing. |
| 6 | To be able to associate marketing staff with services. |
| 7 | To be able to carry out marketing planning and marketing strategies. |
| 8 | To know new developments in services marketing |
| 9 | Knowing consumer purchasing behavior. |