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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2006 - ADVERTISING COPYWRITING
GENERAL INFORMATION ABOUT THE COURSE
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Course Title
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Practical
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Course Objective
Bring students in skill of copywriting creative advertisement messages.
Brief Content of the Course
Structural properties and rules of advertising texts, relationship between form and meaning, advertising media and their characteristics, content and stylistic rules for different mediums, creating sustainable advertising ideas and copywriting, analysis of sample applications and practical applications are presented in this course.
Prerequisites
Course Objectives
Course Objectives
1
To help students gain the ability of creating effective advertisement messages.
2
Gaining the skill of writing creative, attractive and effective advertisement texts which are aiming to persuade target market.
3
Being able to put an opinion into a verbal and written form.
4
To be able to produce creative advertisement copies.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses