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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR2007 - ADVERTISING PHOTOGRAPHY
GENERAL INFORMATION ABOUT THE COURSE
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Practical
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Course Objective
Explain the technical characteristics of the photograph, its effects on perception, how they make the message more attractive.
Brief Content of the Course
Course content; history of photography, digital developments, technical characteristics of camera, usage, principles of shooting, photography and application in laboratory environment, properties of chemicals used in laboratory, tools and materials, film bath and printing techniques.
Prerequisites
Introduction of studio equipment, machinery and equipment, light (directions, types) and composition, digital image processing, project briefes, shooting techniques are discussed.
Course Objectives
Course Objectives
1
To define the basic concepts of photography
2
To show the difference of various styles in photography
3
Understanding composition in photography
4
Learning photo cameras and lenses
5
Understanding sustainable approaches to minimize negative effects of photography on environment
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Course Category
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Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses