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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3003 - ADVERTISING APPLICATIONS
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
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Course Objective
The aim of this course is to analyze advertising texts and visuals, which are one of the most important elements of visual culture, in a historical context by taking into account the basic characteristics of oral, written and visual culture, and to gain experience in advertising activities in digital environments.
Brief Content of the Course
Definition of advertising as a form of communication, its purpose and types, research process in advertising, creation of creative thought, controversial analyses on published advertising examples such as television commercials, newspaper and magazine advertisements, outdoor promotional pieces, and the virtual world, advertising principles in the virtual world, differences between virtual environments and other media, advertising process in interactive environments, interactive advertising management, analysis of interactive advertising applications and presentation of creativity applications.
Prerequisites
None.
Course Objectives
Course Objectives
1
Being able to learn how advertising messages are produced by adapting to new technologies.
2
Being able to grasp the knowledge and skills regarding planning and implementation of advertising campaigns.
3
Being able to evaluate and analyze advertising channels.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses