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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR3047 -
GENERAL INFORMATION ABOUT THE COURSE
Course Code
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Course Title
Theoretical
Practical
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Turkish Name of the Course
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Course Objective
The aim of Fundamental Principles of Marketing course is to define marketing and effective factors on marketing, and to evaluate strategic marketing plan & marketing management process.
Brief Content of the Course
The course of Fundamental Principles of Marketing covers defining basic concepts as plan, strategy, strategic marketing plan and management of marketing mix dimensions as product, price, promotion and place. Besides, this course covers basic marketing topics such as sustainable conciousness, market segmentation, target market selection and positioning strategy.
Prerequisites
Course Objectives
Course Objectives
1
Evaluate fundamental concepts of marketing
2
Have information to use the concepts of plan and strategy the field of marketing
3
Get the information and skills to apply strategic marketing plan
4
Get the information to use marketing mix dimensions integrally and with a sustainable consciousness
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Course Category
Course Category
Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Transferable Skills Courses