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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4003 - POLITICAL COMMUNICATION
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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Course Objective
The aim of the course is to provide students with the competence to conduct public opinion research.
Brief Content of the Course
The content of the course includes the concepts of public, public opinion and sustainability, historical development of public opinion research, the impact of media on public opinion formation, audience research, research methods, survey design, sampling and analysis techniques.
Prerequisites
There are no prerequisites.
Course Objectives
Course Objectives
1
To learn the methods used in public opinion research.
2
To gain the ability to design public opinion research
3
To gain the ability to analyze research data.
4
To interpret the results of analysis in public opinion research.
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Course Category
Course Category
Percentage
Mathematics and Basic Sciences
Basic Vocational Courses
Expertise /Field Courses
Transferable Skills Courses
General Knowledge/General Aptitude Course