FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4016 - CUSTOMER RELATIONS MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Gaining the ability to think about customer relationships.
2Learning to develop strategies for retaining customers and gaining lost customers.
3Gaining the ability to create customer dependency.
4Developing activities appropriate for today's marketing environment by utilizing Customer Relationship Management theories.
5Understanding how to manage customer complaints and evaluating service recovery strategies.
 
Course Category
Course Category Percentage
Expertise /Field Courses
Communication and Management Skills Courses