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FACULTY OF COMMUNICATION / PUBLIC RELATIONS AND ADVERTISING / HIR4025 - SEMIOTICS
GENERAL INFORMATION ABOUT THE COURSE
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Course Objective
Improve the ability to detect indicators, gain the ability to perform semiotic analysis.
Brief Content of the Course
Saussure's theories, signs, icons, symbols, text, graphic, connotation concepts, meaning-relational relation between the showing-shown relationship, indicative analysis.
Prerequisites
Course Objectives
Course Objectives
1
Ability to explain what semiotics is and its importance in the field of communication.
2
Ability to evaluate the concepts and theorists of semiotics.
3
Ability to analyze media texts and visuals using a semiotic approach.
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Course Category
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Expertise /Field Courses
Communication and Management Skills Courses
Social Sciences