FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL2006 - MARKETING MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1To provide students with knowledge of the theory of product (goods and services) and its place and importance in practice.
2To provide students with knowledge of the theory of pricing and pricing strategies and their place and importance in practice
3To provide students with knowledge of the theory of distribution channels and physical distribution and their place and importance in practice.
4To provide students with knowledge of the theory of promotion mix elements and their place and importance in practice.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses