FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES / BUSINESS ADMINISTRATION / ISL3019 - ADVERTISING MANAGEMENT

GENERAL INFORMATION ABOUT THE COURSE

           
Course Code Semester   Course Type   Course Level   Course Language
     
  
Course Title Theoretical Practical ECTS
Turkish Name of the Course
Course Coordinator E Mail
Assistant Staff of the Course E Mail
Course Objective
Brief Content of the Course
Prerequisites

Course Objectives
 
Course Objectives 
1Students define the concept of advertisement and advertising
2Know the objectives of advertising campaigns
3Learn the stages of advertisement campaign
4Learn the Advertising media.
5Makes comments about the advertising budgets.
6Students can analyze advertising and can interpret the advertising.
 
Course Category
Course Category Percentage
Basic Vocational Courses
Expertise /Field Courses
Communication and Management Skills Courses
Social Sciences