| 1 | Ability to analyze compliance the services offered by public institutions with the requirements and expectations. |
| 2 | Understand the science of marketing. |
| 3 | Understand How marketing can play a role in improving the performance of public institutions |
| 4 | Ability to apply marketing tools in the public sector. |
| 5 | Ability to influence with social marketing principles to positive social behavior. |
| 6 | To explain the role of public institutions and the importance of marketing on the the creating the image and brand. |