| 1 | Know the concepts used in marketing |
| 2 | Know the general characteristics and classification of services. |
| 3 | Strategic marketing planning in the tourism business knows |
| 4 | Which affect the buying behavior of tourists to know the reasons |
| 5 | Market selection and positioning knows |
| 6 | Knows the marketing mix elements |
| 7 | Marketing research makes |
| 8 | Descriptions of the various approaches to tourism marketing and knows the comments were made with |