| 1 | To comprehend the fundamental concepts, principles, and processes in the fields of management and marketing. |
| 2 | To develop modern managerial skills in store management and adapt these skills to the optical sector. |
| 3 | To define management functions (planning, organizing, directing, controlling) and apply them to store operations. |
| 4 | To explain the concepts of human resources management, production process, and financial management in business. |
| 5 | To effectively use in-store marketing strategies and customer relationship management. |
| 6 | To consider sustainability and ethical principles in marketing activities. |
| 7 | To generate creative and analytical solutions to store management and marketing problems specific to the optical sector. |