| 1 | Students will understand the fundamental concepts and historical development of social media. |
| 2 | Students will comprehend the features and functioning of different social media platforms. |
| 3 | Students will gain the ability to create effective and audience-targeted digital content. |
| 4 | Students will be able to analyze social media algorithms and reach strategies. |
| 5 | Students will learn engagement management and community-building processes. |
| 6 | Students will anticipate future social media trends and develop strategic planning skills. |