| 1 | The definition of the concept of Public Relations, scope and content of Public Relations, Public Relations history of Public Relations in the world | |
| 2 | Public relations in Turkey, the birth of Public Relations in Turkey, the development of the first examples of | |
| 3 | Why PR ? Public Relations concepts. Public Relations and communication, definition of communication, interpersonal communication - effective communication, Mass Communication theories, colors, emblem, logo, slogan and body language communication | |
| 4 | Public Relations concepts, Public Relations and Advertising, Public Relations and marketing, Public Relations and publicity, Public Relations and propaganda | |
| 5 | The organizational form of Public Relations, public relations management, Public Relations Department structure. | |
| 6 | Features that should be present in members of the profession with Duties and responsibilities Public Relations, Presentation, writing text, principles of Public Relations profession, Public Relations training | |
| 7 | midterm exam | |
| 8 | The target audience in public relations practices | |
| 9 | Methods and tools that are used in public relations | |
| 10 | The Selection tool of the public relations – Media Relations | |
| 11 | Corporate Communications – corporate identity and corporate culture | |
| 12 | Public Relations and social responsibility | |
| 13 | final exam | |