| ÖÇ1 | To provide students with a comprehensive understanding of the historical development and social role of media. |
| ÖÇ2 | To enable students to critically evaluate the relationship between media, culture, and society. |
| ÖÇ3 | To introduce key theoretical approaches such as the culture industry, ideology, and psychopolitics. |
| ÖÇ4 | To develop the ability to analyze the effects of media on social structures, public opinion, and individual psychology. |
| ÖÇ5 | To encourage students to think critically about media manipulation, propaganda, and the transformation of the public sphere. |
| ÖÇ6 | To explore the dynamics of digital society and the impact of new media technologies on culture and human relations. |