| 1 | Brand and Brand Management | 1,3 |
| 2 | Brand Awareness, Brand Image, Brand Personality, Brand Connotations | 1,2 |
| 3 | Brand relationship with competition: Branding and quality for competition | 2 |
| 4 | Effective brand strategies | 1,3 |
| 5 | Definition of marketing, its place and importance in the fashion industry | 1,2,7 |
| 6 | Marketing functions and marketing mix | 1,2,7 |
| 7 | Marketing mix | 3,7 |
| 8 | Consumer and market types, market segmentation and target market selection | 6,7 |
| 9 | Consumer behavior | 6,7 |
| 10 | Price and the importance of pricing, factors to be considered in pricing, pricing procedures | 4,7 |
| 11 | Importance and types of promotion, advertising personal selling, promotion and sales development | 7 |
| 12 | Marketing and branding criteria in fashion | 4,5,7 |
| 13 | Strategic marketing process and applications in the fashion industry | 3,5,7 |
| 14 | Strategic marketing process and applications in the fashion industry | 3,5,7 |
| 15 | Final Exam | |