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NİĞDE ÖMER HALİSDEMİR UNIVERSITY
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FACULTY OF COMMUNICATION / NEW MEDIA AND COMMUNICATION / YMI1007 - INTRODUCTION TO NEW MEDIA
GENERAL INFORMATION ABOUT THE COURSE
Course Code
Semester
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Course Title
Theoretical
Practical
ECTS
Turkish Name of the Course
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E Mail
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E Mail
Course Objective
The course aims to provide students with a general understanding of topics such as advertising, journalism, the new economy, technological determinism, interactive environments, and content management in new media by helping them grasp new media tools, and to inform them about the future of new media.
Brief Content of the Course
The course covers new media tools, advertising in the new media environment, journalism, the new economy, technological determinism, interactive environments, and content management in new media.
Prerequisites
None.
Course Objectives
Course Objectives
1
To master the differences between new media and traditional media.
2
To master the importance of the relationship between new media and advertising and marketing.
3
To have knowledge about social media platforms.
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Course Category
Course Category
Percentage
Basic Vocational Courses
Communication and Management Skills Courses