FACULTY OF SPORT SCIENCE / SPORTS MANAGEMENT / SYB2031 /
 
LEARNING RESOURCES (BOOKS AND OTHER MATERIALS) 
1Argan, M., & Katırcı, H. (2018). Spor Pazarlaması. Ankara: Nobel Yayıncılık.
2Pope, N., & Voges, K. E. (2000). The Impact of Sport Sponsorship Activities, Corporate Image and Prior Use on Consumer Purchase Intention. Sport Marketing Quarterly, 9(2), 96–102.