| 1 | To teach students the fundamental concepts, principles, and processes of marketing management. |
| 2 | To provide knowledge and skills in market analysis, consumer behavior, and the evaluation of the competitive environment. |
| 3 | To enable students to understand the management of marketing mix decisions (product, price, place, promotion) and the application of strategies related to branding, product development, pricing, and distribution. |
| 4 | To ensure that students comprehend the processes of preparing, implementing, and controlling marketing plans in both national and international markets. |