| 1 | Strategic marketing planning: Vision, mission, objectives, and development of marketing strategies | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 2 | Market analysis and evaluation of the competitive environment | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 3 | Marketing information systems, data analytics, and decision support systems | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 4 | Analysis of consumer behavior from a marketing management perspective | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 5 | Management of industrial markets and organizational buying behavior | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 6 | Market segmentation, target market selection, and positioning (STP) strategic approaches | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 7 | Brand management and brand equity: Strategic brand positioning | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 8 | New product development and innovation management | |
| 9 | Pricing strategies: Competitive pricing, value-based pricing, dynamic pricing | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 10 | Distribution strategies: Channel management, logistics, and supply chain integration | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 11 | Integrated marketing communications: Advertising, public relations, personal selling, and sales promotions | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 12 | Digital marketing, social media management, and international marketing strategies | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 13 | Marketing plan: Preparation, implementation, and control – General review and case analyses | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |
| 14 | Introduction to Marketing Management: Concept, scope, historical development, and its relation to marketing principles | A.Hamdi İslamoğlu, Marketing Management, Beta Publishing, Istanbul; Philip Kotler and Kevin Lane Keller, Marketing Management, Beta Publishing, İstanbul |